NOT WHAT YOU LOATHE.
How to Start a Business…
When you don’t know How to Start a Business.
This is NOT a business book. It does NOT have a business plan template. It will NOT give you the ‘secret sauce’.
This IS a guide for people who want a better life by running their own business. It WILL help you make the right decisions about what’s good for your life (first) and your business (second). It WILL cut through the waffling theory, the do-it-my-way preaching; the boring, scary shit. And it WILL make you more confident and resilient.
This guide will show you how to use CogBiz to turn your dream into a reality.
“Business books are boring, scary and written by men in suits peddling misery.”
FEED YOUR ENTERPRISING SOUL
Anyone can start a business but start with you, not the business plan. Begin with why, not how. Being in a business is about a better life. It is as much about personality as finance. And who says it can’t be fun?
Let’s burn the books on business support. (They’re boring, scary and written by men in suits.) Let’s start again. Please?
Let’s do away with the ‘motivational’, do-it-my-way speakers, the business plans, the buzz words, the sit-down-seminars. Let’s bring on the dreamers, the fishes-out-of-water, the ones who were told ‘you can’t’. You can.
Be bold – but be yourself. Dream big. Imagine. Do. Understand your circumstance, but know it doesn’t limit you. No less than the privileged in this world, you have the right to run your own business.
So here’s to the fighters, the challengers, the believers. The never-give-upers, the dreamers.
Everything I do starts with you, not your business, because no business starts with a plan. Businesses start with dreams and conversations. I don’t do scary business shit. I make you laugh, think, and help you make money. I don’t tell you what to do. I ask you why you’re doing it.
You find your enterprise voice. You open up. You wipe the slate clean and realise what is important. The results are life-changing.
What is good for your business is not always good for you. And vice versa.
Can’t? You can.