“You’re an entrepreneur – you just don’t know it yet.”
There are two great lies told about starting a business. The first lie is that you must have a business plan before starting a business. The second great lie is that most people really want to start their own business – they don’t.
Most businesses are started by accident, and started by people wanting a route to a route to a better life.
- Enterprising people in some of the poorest parts of the UK who wanted to achieve their potential.
- Enterprising people who had been crushed by business plans and wanted to see their idea take flight.
- Enterprising people who could be great entrepreneurs, but had had it drilled out of them.
- Enterprising students and graduates who were wondering what next, now the fabled job had not appeared and were being brainwashed by USP and market share and venture capital and other jargon.
- Enterprising people who had worked for somebody else, but then “let go”- Accidental entrepreneurs – people who had to earn their own living partly by choice partly through necessity.
- Enterprising people that thought they had an idea but didn’t know where to start or had started and been told they needed “a Business Plan”.
How do I know this?
I know this because I worked those people. In fact over a thousand people who never thought they would be entrepreneurs across Britain. From Banff and Buchan, to Penzance via Bradford, Leeds, Blackpool, Liverpool and watched as most of them were forced to kill off their start aped and learned not how to turn their ideas into reality but to write a business plan – that great passion crusher. People who were put in their place and told, “That business idea has no future”. People who asked “How will I pay the mortgage?”
My job as Enterprise Iain was to teach them how to be enterprising again – how to think and act like an entrepreneur and not just start a business, but start successful award winning businesses that made them happy.
That is why I have now created my book “How to start a business (when you don’t know how to start a business” – to help people that want to start their own business but have got stuck.
‘How to start a business…‘ is a way of thinking and acting that recognises that the business is all about you. Full of tips and techniques that I have designed over the last twenty years this is a book for people that just want to make it happen.