Leaving aside my thought that the entire cast of Strictly Come Dancing would make a better job of running Westminster than the current incumbents, I was very struck by how much every one who had their own business could learn something from the Blackpool Strictly finalists. In particular, I’ve been really taken with Michelle Visage.
Why? Quite simply she exhibits what so many people take for granted and or ignore when you consider working for yourself! SHEER HARD WORK!
Michelle is an utter professional and buckles down to the task in hand and that’s what so many people forget in a world of business support which has a tendency to do a magpie. Doing a magpie really means being distracted by anything new or bright and shiny when actually you need graft.
There’s also something else. Like many entrepreneurs Michelle Visage is an outsider. She made it clear in her Strictly It Takes Two interview that she chose the Blackpool dance because it was a statement and it sent a message and also it was a dance. Unfortunately, like all innovators she paid the price!
The critical response to her and Giovanni’s dance tended to focus more on the message than the content but, actually, it was a dance in a very particular style and from my clod hopping perspective very well executed!
It may well be that in a few years, months or maybe weeks the judges will regret their caution in voting for AJ and Saffron, whose own dance was fun but actually rather bland and go back and say “oops we should have had the courage of our convictions, we wimped out”. Then again hindsight is a wonderful thing.
So, what are the two things Michelle Visage can teach you about your business and how do they relate to my CogBiz™?
- Don’t underestimate resilience and hard work. That’s my first CogBiz™ element “learn by doing“.
2. Don’t expect to take first prize immediately if you innovate. And that’s my second CogBiz™ element “you never can tell”.
Any time anybody does something different there’s a lot of people pouring cold water on what they do. It doesn’t matter because deep down, not only do you know you did the right thing, but also given time everybody else will realise that too.
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Enterprise Iain’s new book “How to start a business, when you don’t know how to start a business“ featuring his unique CogBiz™ approach is out now.